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Running a Multi-Channel Business

Introduction to eCommerce (MC 10 SM)


Description
Understanding how Stein Mart's eCommerce function is organized.
Understanding what the different groups within the eCommerce organization are responsible for.
Identifying the key touchpoint between Merchandise Buying and Planning and the eCommerce organization.
Content
  • START HERE - 1 question survey
  • Introduction to eCommerce (8:10)
  • Introduction to eCommerce (5 minutes)
  • Assignment 1: Steinmart.com Site Review (30 minutes)
  • Assignment 2: Competitor Site Review (30 minutes)
  • Test your understanding
  • Provide course feedback
Completion rules
  • You must complete the units "START HERE - 1 question survey, Introduction to eCommerce (8:10), Assignment 1: Steinmart.com Site Review (30 minutes), Assignment 2: Competitor Site Review (30 minutes), Test your understanding"