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How to Be a Marketing Savvy Merchant

Introduction to Marketing & Advertising (MKT 10 SM)


Description
Understanding how Stein Mart’s Marketing & Advertising function is organized.
Understanding what the different groups within the Marketing & Advertising organization are responsible for.
Understanding the key touchpoints between Merchandise Buying and Planning and the Marketing & Advertising organization - what information you will get from them and what they will get from you.
Knowing where to find additional resources to help you work more effectively with the Marketing & Advertising.
Content
  • START HERE - 1 question survey
  • Introduction to Marketing & Advertising (11:14)
  • Introduction to Marketing & Advertising (5 minutes)
  • Assignment 1: How Does AdTrack Work? (15 - 30 minutes)
  • Assignment 2: How Does Your Team Coordinate Communication to Mkt & Adv? (30 min)
  • Test your understanding
  • Provide course feedback
Completion rules
  • You must complete the units "START HERE - 1 question survey, Introduction to Marketing & Advertising (11:14), Assignment 1: How Does AdTrack Work? (15 - 30 minutes), Assignment 2: How Does Your Team Coordinate Communication to Mkt & Adv? (30 min), Test your understanding"
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